The Cost of Running Ads in Ireland: What SMEs in Kerry Need to Know

How much should I spend on ads?” is one of the most common questions from Irish SMEs. The truth is, ad costs in Ireland in 2025 vary depending on your goals, industry, and competition. For SMEs in Kerry, understanding these costs is essential to budgeting effectively and getting real results from digital advertising.

Average Ad Costs in Ireland (2025)

Here’s a snapshot of typical costs for digital ads in Ireland this year:

• Facebook Ads (CPC): €0.50–€1.50

• LinkedIn Ads (CPC): €3–€6

• Google Search Ads (CPC): €1.20–€3.50 (varies by industry)

Knowing these ranges helps SMEs in Kerry plan realistic budgets for both B2B and B2C campaigns.

Budgeting for Success

Most SMEs in Kerry see strong results with monthly ad budgets between €1,000–€4,000, provided campaigns are strategically managed. This includes:

• Targeting the right audience

• Creating engaging ad creatives

• Continuous optimisation to improve ROI

Without careful management, even the largest budgets can be wasted quickly.

Avoiding Wasted Spend

Digital advertising is only effective if campaigns are optimised. Common pitfalls that drain budgets include:

• Poor audience targeting

• Ineffective ad copy or visuals

• Lack of ongoing monitoring and adjustments

With expert guidance, Kerry SMEs can avoid wasted spend and make every euro work harder.

Conclusion

Are you an Irish business thinking about running ads? eContent Marketing helps Irish SMEs plan budgets smartly, run optimised campaigns, and maximise ROI. Get in touch to see how we can help your business grow with digital advertising. See one of our case studies here