Investment Leads on Autopilot
The Platform That Outperformed Expectations, and Filled the Pipeline! Leads Flow So Smooth, You’ll Forget It’s Paid Ads
By using a multi-channel approach across Meta, LinkedIn, and Google, this client generated over 2,000 qualified leads at an average cost of €4.47, proving that strategic ad campaigns can deliver measurable results for EIIS funds.
Background & Objectives
This project focused on a client in the hospitality-adjacent sector.
Objective: Generate high-quality, conversion-ready leads.
The client was thrilled with the volume + consistency of leads.
Bonus Outcome: Many leads also qualified for additional opportunities beyond the original scope.
Strategy & Approach
How We Generated High-Quality Investor Leads
We selected a three-platform mix:
💼 LinkedIn: Reach high-net-worth individuals (HNWI) in a professional environment
📱 Meta: Reach high-value, niche audiences at scale, delivering low-cost, high-quality leads.
🔍 Google Ads: Capture intent-driven searches + build remarketing pools
💡 Budget started small and scaled quickly, at one point tripling, once lead flow was confirmed sustainable. Learn more about typical ad costs in Ireland
Messaging Adaptation
LinkedIn → serious, authoritative tone
Meta & Google → accessible but professional
Added remarketing campaigns + segmented by demographics, engagement source, and behaviours. See FAQs for tips on generating investor leads.
Execution
Ad Types → Lead Gen Forms (LinkedIn + Meta), Google Search & PMax Campaigns
Creative Style → Real, investment-focused visuals + professional but approachable tone
A/B Testing → Bi-weekly reviews. Key takeaway: understated creatives outperformed the rest!
Lead Nurturing → Direct HubSpot CRM integration ensured instant sales follow-up.
Results
Total Advertising Spend: €9,018.20
Total Leads Generated: 2,017
Average CPL: €4.47
“Meta crushed expectations with 5x more leads than LinkedIn at 1/4 the cost.”
Lead Quality Ranking (client feedback):
Website Form – 12/10
Meta – 10/10
LinkedIn – 8/10
Challenges & Learnings
Challenge → Managing the high volume of low-cost leads
Creative Fatigue → Avoided by constantly refreshing assets
Meta massively outperformed LinkedIn across all key metrics, generating more leads, driving a higher number of investments, and achieving better efficiency relative to average spend. This highlighted the importance of testing assumptions and letting real-world data guide platform strategy.
We stay agile and let data lead the way. Even when conventional logic suggested LinkedIn would be the premium channel, real-world testing proved that Meta was the runaway winner, delivering higher lead volume, better efficiency, and more qualified prospects. This case underscores the importance of continuous testing, adapting strategy based on results, and remaining open to unexpected outcomes.
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Related Resources
FAQs: Everything You Need to Know About Investor Leads & Ad Campaigns
Explore our FAQ page → for answers on budgets, platforms, timelines, and lead pipelines.The Cost of Running Ads in Ireland: What SMEs in Kerry Need to Know
Read the blog → to understand typical ad spend and ROI benchmarks for Irish businesses.
