CASE STUDY

Online Sales with an 11X Return

GOALS: Generate Online Sales through Meta Ads

THE RESULTS:

+1,400%

IMPRESSION INCREASE

€19,955

10.63

REVENUE GENERATED

RETURN ON AD SPEND

Introduction

The objective was twofold:

  • Increase online orders through paid advertising

  • Make it easier for customers to discover, browse and purchase products online

Campaign Overview

We designed a series of high-converting Facebook and Instagram ad campaigns tailored to the butcher’s ideal customer profile. Using precise targeting, ad testing, and ongoing optimisation, we focused solely on promoting the online shop—but quickly saw wider benefits across the business.

Important Note: Due to campaign success, the butcher had to adapt operations to meet increased in-store demand, despite the campaign being digital-only.

Campaign Results at a Glance

  • Total Ad Spend: €1,877.40

  • Total Sales Generated: €19,954.93

  • Purchases: 200

  • Return on Ad Spend (ROAS): 10.63

  • Impressions: +1,400% increase (50.8K total)

  • Reach: +3,100% growth (16.1K people)

  • Content Interactions: +175%

What Changed for the Butcher?

1. Online Sales Growth

Our campaign generated over €19K in revenue, demonstrating the power of focused Facebook and Instagram advertising for small food retailers.

2. Increased Footfall

Although the campaign was built around online conversions, the brand visibility also brought more customers into the physical shop. This required changes in operations to meet demand.

3. New Customer Acquisition

47% of the purchases came from new customers, confirming that the campaign expanded their customer base, rather than relying on returning buyers.

4. Improved Social Media Metrics

  • Facebook Page Visits: +208%

  • Instagram Profile Visits: +48.6%

  • Link Clicks: +9.5% (482 total clicks)

Conclusion

This campaign is a clear example of how well-executed Meta advertising can deliver powerful business results—both online and offline.

With a ROAS of 10.63 and nearly €20K in sales, our digital strategy not only brought in new customers but helped a traditional butcher thrive in a competitive retail landscape.

Whether you're in food, fashion or finance, targeted social media advertising works, and we make it happen.