CASE STUDY
Online Sales with an 11X Return
GOALS: Generate Online Sales through Meta Ads
THE RESULTS:
+1,400%
IMPRESSION INCREASE
€19,955
10.63
REVENUE GENERATED
RETURN ON AD SPEND
Introduction
The objective was twofold:
Increase online orders through paid advertising
Make it easier for customers to discover, browse and purchase products online
Campaign Overview
We designed a series of high-converting Facebook and Instagram ad campaigns tailored to the butcher’s ideal customer profile. Using precise targeting, ad testing, and ongoing optimisation, we focused solely on promoting the online shop—but quickly saw wider benefits across the business.
Important Note: Due to campaign success, the butcher had to adapt operations to meet increased in-store demand, despite the campaign being digital-only.
Campaign Results at a Glance
Total Ad Spend: €1,877.40
Total Sales Generated: €19,954.93
Purchases: 200
Return on Ad Spend (ROAS): 10.63
Impressions: +1,400% increase (50.8K total)
Reach: +3,100% growth (16.1K people)
Content Interactions: +175%
What Changed for the Butcher?
1. Online Sales Growth
Our campaign generated over €19K in revenue, demonstrating the power of focused Facebook and Instagram advertising for small food retailers.
2. Increased Footfall
Although the campaign was built around online conversions, the brand visibility also brought more customers into the physical shop. This required changes in operations to meet demand.
3. New Customer Acquisition
47% of the purchases came from new customers, confirming that the campaign expanded their customer base, rather than relying on returning buyers.
4. Improved Social Media Metrics
Facebook Page Visits: +208%
Instagram Profile Visits: +48.6%
Link Clicks: +9.5% (482 total clicks)
TESTIMONIAL
At The Village Butcher, we have been thoroughly impressed with the results achieved (10.74 ROAS) through eContent's advertising campaigns. In just the first month of advertising with eContent, 47% of the orders received through our online shop were from new customers, highlighting the effectiveness of their strategies in reaching our target market. This increase was not only in our online shop, we've seen an overall increase of 10% in both our online and in-store sales. The professionalism of Cormac and the responsiveness of the entire eContent team have been exceptional. We highly recommend eContent for their outstanding marketing services, expertise, and care. Sarah Kelly, The Village Butcher
Conclusion
This campaign is a clear example of how well-executed Meta advertising can deliver powerful business results—both online and offline.
With a ROAS of 10.63 and nearly €20K in sales, our digital strategy not only brought in new customers but helped a traditional butcher thrive in a competitive retail landscape.
Whether you're in food, fashion or finance, targeted social media advertising works, and we make it happen.