What could paid advertising bring to your business?
See what the potential sales pipeline and customer value could look like for your business, based on your figures. Adjust the assumptions to explore different scenarios.
About your business
Your sales process Optional
These help us see how you handle new enquiries and where conversion could improve.
Your campaign
We review your business and your data, then recommend a tailored plan. The figures shown are for illustration only.
Monthly management fee, excl. VAT. Ad spend is paid separately. Minimum 3-month commitment.
Starting estimate: your ad budget at around €25 per enquiry. Illustrative, not guaranteed.
7% is an illustrative assumption, not a benchmark or typical result. Adjust it if you know your own rate.
Optional: estimate profit
Your potential results
Potential pipeline value
| Scenario | Conversion rate | Estimated customers | Potential initial sales |
|---|
Estimates, not guaranteed results.
Real results from a client campaign
In just two months, one of our campaigns generated 138 enquiries, representing approximately €300,000 in potential sales pipeline, based on an average initial opportunity value of around €2,000 per enquiry.
By the end of the second month, 7 of that month’s 47 enquiries had moved to a further stage, such as a booked call, an audit or a request for more information.
Pipeline represents potential sales value, not confirmed or completed sales.
How these estimates are calculated
- Estimated enquiries per month: Our starting estimate is your monthly advertising budget divided by an illustrative average cost of around €25 per enquiry across platforms. It is an editable planning assumption.
- Estimated enquiries: Estimated enquiries per month multiplied by campaign duration.
- Estimated customers: Total enquiries multiplied by the relevant conversion rate.
- Potential initial sales: Estimated customers multiplied by the initial sale value.
- Potential pipeline: Total enquiries multiplied by the initial sale value. This assumes every enquiry represents a potential opportunity; it isn’t confirmed revenue.
- Total investment: eContent’s management fee plus advertising spend, multiplied by campaign duration.
- Sales equivalent to, or needed to cover, the investment: Total investment divided by the initial sale value (or by the initial sale value multiplied by your gross profit margin, if you enter one), rounded up to a whole sale.
- Estimated contribution: Potential initial sales multiplied by gross profit margin, minus total campaign investment.
Conversion scenarios. The conservative, moderate and stronger scenarios are illustrative estimates. The moderate scenario uses the conversion rate you enter. The conservative and stronger scenarios are set at roughly 70% and 140% of it, rounded to the nearest half percentage point. Actual conversion rates depend on lead quality, the business’s offer, response times, follow-up, sales process and time to close. Customers are shown as whole numbers, but the calculations use unrounded figures.
The initial 7% conversion assumption is informed by a client campaign. It is not measured across all eContent clients and is not an industry benchmark.
Enquiry estimates. The average cost of around €25 per enquiry behind the starting estimate is illustrative. It is not measured across all eContent clients and is not an industry benchmark. Actual costs, and therefore enquiry volumes, vary considerably between businesses, industries, platforms, budgets and campaign objectives.
Timing. The figures assume enquiries become customers within the campaign period. Some sales may close later, and estimated contribution is not necessarily cash received during the campaign.
All figures are estimates based on the information and assumptions provided. Actual results will vary and are not guaranteed.
Ready to turn those numbers into a lead generation plan?
Book a call with us directly.
We'll discuss your lead generation goals, go through your current advertising setup, answer any questions you have and look at what it would take to build a pipeline of qualified leads for your business.
No obligation – just a conversation to see what's possible and whether working together makes sense.
What could paid advertising bring to your business?
See what the potential sales pipeline and customer value could look like for your business, based on your figures. Adjust the assumptions to explore different scenarios.
About your business
Your campaign
We review your business and your data, then recommend a tailored plan. The figures shown are for illustration only.
Monthly management fee, excl. VAT. Ad spend is paid separately. Minimum 3-month commitment.
Starting estimate: your ad budget at around €25 per enquiry. Illustrative, not guaranteed.
7% is an illustrative assumption, not a benchmark or typical result. Adjust it if you know your own rate.
In our experience, conversion improves when enquiries are called and followed up more than once, and when you have a sales team and a CRM.
Optional: estimate profit
Your potential results
Potential pipeline value
| Scenario | Conversion rate | Estimated customers | Potential initial sales |
|---|
Estimates, not guaranteed results.
Real results from a client campaign
In just two months, one of our campaigns generated 138 enquiries, representing approximately €300,000 in potential sales pipeline, based on an average initial opportunity value of around €2,000 per enquiry.
By the end of the second month, 7 of that month’s 47 enquiries had moved to a further stage, such as a booked call, an audit or a request for more information.
Pipeline represents potential sales value, not confirmed or completed sales.
How these estimates are calculated
- Estimated enquiries per month: Our starting estimate is your monthly advertising budget divided by an illustrative average cost of around €25 per enquiry across platforms. It is an editable planning assumption.
- Estimated enquiries: Estimated enquiries per month multiplied by campaign duration.
- Estimated customers: Total enquiries multiplied by the relevant conversion rate.
- Potential initial sales: Estimated customers multiplied by the initial sale value.
- Potential pipeline: Total enquiries multiplied by the initial sale value. This assumes every enquiry represents a potential opportunity; it isn’t confirmed revenue.
- Total investment: eContent’s management fee plus advertising spend, multiplied by campaign duration.
- Sales equivalent to, or needed to cover, the investment: Total investment divided by the initial sale value (or by the initial sale value multiplied by your gross profit margin, if you enter one), rounded up to a whole sale.
- Estimated contribution: Potential initial sales multiplied by gross profit margin, minus total campaign investment.
Conversion scenarios. The conservative, moderate and stronger scenarios are illustrative estimates. The moderate scenario uses the conversion rate you enter. The conservative and stronger scenarios are set at roughly 70% and 140% of it, rounded to the nearest half percentage point. Actual conversion rates depend on lead quality, the business’s offer, response times, follow-up, sales process and time to close. Customers are shown as whole numbers, but the calculations use unrounded figures.
The initial 7% conversion assumption is informed by a client campaign. It is not measured across all eContent clients and is not an industry benchmark.
Enquiry estimates. The average cost of around €25 per enquiry behind the starting estimate is illustrative. It is not measured across all eContent clients and is not an industry benchmark. Actual costs, and therefore enquiry volumes, vary considerably between businesses, industries, platforms, budgets and campaign objectives.
Timing. The figures assume enquiries become customers within the campaign period. Some sales may close later, and estimated contribution is not necessarily cash received during the campaign.
All figures are estimates based on the information and assumptions provided. Actual results will vary and are not guaranteed.