CASE STUDY

EIIS Raise through social media

GOALS: Generate high quality leads for premium Cask Programme + build Sales Funnel

THE RESULTS:

638,130

+400

€11.55

About LYQD

LYQD is a pioneering online whiskey cask exchange platform that brings transparency and flexibility to whiskey cask sales. The platform allows cask owners to sell whenever they choose, disrupting a traditionally opaque market.

Our Partnership with LYQD

eContent partnered with LYQD in their pre-launch phase to generate high-quality EIIS investment leads and build a targeted list of potential platform users. Our services included setting up and managing ad accounts, strategising, testing, and executing multi-channel ad campaigns on Facebook, Instagram, and LinkedIn.

Campaign Strategy and Execution

Lead generation streams:

  • Native lead ads on Facebook, Instagram, LinkedIn

  • Traffic directed to LYQD’s dedicated EIIS investment landing page

  • PR-driven leads (managed by LYQD)

eContent managed streams one and two, focusing on digital lead generation for the EIIS funding round.

Campaign Results

Generated over 400+ qualified EIIS investment leads through digital advertising

Achieved full funding of LYQD’s EIIS round by December 2024, exceeding the original €1.2 million investment goal.

Created a valuable database of potential early adopters and investors ahead of the platform launch

TESTIMONIAL

eContent was a key partner in LYQD’s pre-launch phase, helping us exceed our EIIS fundraising target before our start-up launched. Their work across Meta and LinkedIn helped us to connect with 400+ potential investors, with fast, flexible execution and thoughtful optimisation throughout. Thanks to their support, we’re fully funded and set to launch in 2025. Looking forward to building on the partnership this year.

James Jardella, CEO at LYQD

Conclusion

Securing sufficient EIIS investment prior to launch was vital for LYQD’s growth and market entry. With the funding secured and a qualified lead list in hand, LYQD is positioned to launch successfully in early 2025.

LEADS

IMPRESSIONS

COST PER LEAD

A collage of four travel-themed promotional images with text about tax relief and Irish startups, centered around a dark purple circle with white text that reads, "How LYQD Surpassed Their EIIS Funding Goals Ahead of Launch."
A coastal cliff with a winding path and location markers on a background of ocean waves, detailing a campaign timeline from June to December 2024, including start, testing, and funding milestones, with channels listed as Facebook, Instagram, LinkedIn, and website.
Slide with the title 'Key Results' and a background of ocean cliffs. Bullet points list: over 400 highly qualified leads, exceeded target for funding round, future client base, strong market position, LYQD's readiness for launch.