Lead Generation for Cask Programme

Our client was struggling to generate leads and relying on word-of-mouth wasn’t scalable. They needed a more strategic digital lead generation approach.

Our Approach: ‘Fish Where the Fish Are’

We believe in “fishing where the fish are.” Given that many of the client’s past opportunities came through LinkedIn, we built a targeted LinkedIn advertising funnel to capture qualified leads and convert them into paying customers.

Key actions included:

• Designing a LinkedIn sales funnel aligned with the client’s sales process

• Collaborating with their internal team, web developer, and designer

• Automating and streamlining workflows

• Ensuring brand consistency across ads and landing pages

Strategy and Execution

Our targeted ads strategy brought in 23 highly qualified leads, resulting in over €25K in revenue for the business.

Our approach is based on continuous testing and optimisation. We monitor and manage the ads to ensure peak performance. By evaluating the process as a whole, we identify strengths and weaknesses, allowing for timely iterations and improvements.

This was the client’s first time using LinkedIn for lead generation, and the results were immediate. By refining targeting, creative, and nurturing workflows, we delivered high ROI and a repeatable process for future campaigns.