Ad campaign and social media management that made a difference

About Dingle Global Education (DGE)

Dingle Global Education offers immersive educational and cultural programmes on Ireland’s stunning Dingle Peninsula. Their first Experience More trip needed a strong digital presence to attract participants and build momentum.

Partnership Overview

At eContent, we believe in more than just running ads, we build genuine partnerships. Working with Seán and Lenka at DGE has been an incredible journey of trust, collaboration, and adaptability.

We partnered with DGE from the early stages to manage social media, generate high-quality leads, and provide continuous strategic and operational support.

Campaign Strategy & Execution

• Managed social media accounts to build audience and engagement

• Ran lead generation campaigns focused on driving bookings

• Adapted creatives, messaging, and campaign structure as DGE’s offer evolved

• Provided workflow and task management support to keep the team organised and efficient

Our approach was flexible, collaborative, and focused on results rather than rigid plans.

Key Results

• Reached 1,000+ social media followers, with strong engagement

• Achieved a 29.25 ROAS, generating $47,250 in bookings from just $1,615.41 ad spend

• Confirmed 15 travellers on DGE’s first trip, marking a huge success for a new programme

• Delivered ongoing creative and strategic input, improving conversion rates over time

• Supported smooth collaboration and agile workflows, helping DGE stay organised

Conclusion

By working hand-in-hand with DGE throughout the process, eContent helped turn their first trip from a concept into a fully booked reality. This partnership laid a strong foundation for future trips and ongoing growth, and we’re proud to be part of their exciting journey.