Lead Generation for Cask Programme

Our client was struggling to generate leads and relying on word-of-mouth wasn’t scalable. They needed a more strategic digital lead generation approach.

Our Approach: ‘Fish Where the Fish Are’

We believe in “fishing where the fish are.” Given that many of the client’s past opportunities came through LinkedIn, we built a targeted Meta & LinkedIn advertising funnel to capture qualified leads and convert them into paying customers.

Key actions included:

• Designing a Meta and LinkedIn sales funnel aligned with the client’s sales process

• Collaborating with their internal team, web developer, and designer

• Automating and streamlining workflows

• Creating an email workflow that worked around the clock to nurture leads

• Ensuring brand consistency across ads and landing pages

Strategy and Execution

Our targeted ads strategy brought in 23 highly qualified leads, resulting in over €120,000 in revenue for the business.

Our approach is based on continuous testing and optimisation. We monitor and manage the ads to ensure peak performance. By evaluating the process as a whole, we identify strengths and weaknesses, allowing for timely iterations and improvements.

This was the client’s first time using LinkedIn & Meta for lead generation, and the results were immediate. By refining targeting, creative, and nurturing workflows - including the automated email system - we delivered high ROI and a repeatable process for future campaigns.